GROW COMMERCIAL VALUE THROUGH PURPOSE
We help leagues, sports properties, and federations grow revenue and relevance by integrating purpose into their commercial value proposition.
HOW WE BUILD
VALUE THROUGH
PURPOSE
HOW WE BUILD
VALUE THROUGH
PURPOSE
We create brand, partnership, and fan engagement strategies that connect purpose with commercial goals, helping rights holders attract stronger partners and deepen community relevance.
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Brand Positioning
Defining a clear and distinctive purpose narrative that strengthens your market identity and commercial appeal.
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Commercial Strategy
Building a purpose-led commercial roadmap with target categories, outreach approach, and high-potential partner prospects.
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Sales Toolkit
Creating sponsor- and investor-ready materials, including pitch decks and supporting collateral, that bring your value proposition to life.
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Partnership Sourcing
Identifying and approaching aligned brand partners whose values, audiences, and objectives match your property’s purpose and ambition.
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Sponsorship Sales
Leading partner negotiations and securing deals that maximise revenue, relevance, and long-term value for all parties.
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Activation Support
Guiding the transition into activation with advisory expertise that ensures partnerships deliver both commercial and purpose outcomes.
“When sports organizations lead with purpose they build relevance and strengthen the entire ecosystem of sport.”
Neill Duffy
Co-Founder, 17 Sport
Purpose partnerships in action
Explore how we’ve helped rights holders elevate their role, deepen their impact, and unlock new commercial value through purpose.
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UEFA
Services: Strategy, Services: Partnerships, Categories: Olympism, Categories: Climate Action, Audiences: Rights Holders
Integrating purpose into the Men’s National Team Football’s commercial offering.
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The International Olympic Committee
Services: Strategy, Services: Partnerships, Services: Measurement, Categories: Olympism, Categories: Climate Action, Audiences: Rights Holders
Putting purpose at the heart of the IOC’s commercial proposition.
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The National Football League (NFL)
Services: Strategy, Services: Impact Programs, Services: Rights Management, Categories: Climate Action, Audiences: Rights Holders
Quantifying the social impact of the NFL’s Salute to Service program.
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Rising Phoenix
Services: Strategy, Services: Activation, Services: Rights Management, Categories: Disability Inclusion, Audiences: Rights Holders
Developing a powerful commercial strategy for the release and activation of Harder Than You Think’s Emmy Award-winning documentary.
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E-Movement
Services: Strategy, Services: Impact Programs, Services: Rights Management, Categories: Climate Action, Audiences: Rights Holders
Enhancing the commercial value proposition of the Cape Town E-Prix with E-Movement.
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The Munster March
Services: Strategy, Services: Impact Programs, Services: Rights Management, Categories: Climate Action, Audiences: Rights Holders
Leveraging adidas’ partnership with Munster Rugby to engage fans in sustainable game-day transport.
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The adidas Breaking Barriers Project
Services: Strategy, Services: Activation, Services: Content & Creative, Services: Impact Programs, Categories: Gender Equity, Audiences: Brands
Bringing the adidas brand purpose to life to help make sport equal for women and girls.
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Sanofi
Services: Strategy, Services: Partnerships, Services: Activation, Categories: Disability Inclusion, Categories: Olympism, Audiences: Brands
Igniting Sanofi’s commitment to inclusion and engaging its global employees around the Olympic and Paralympic Games.
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Protect Where We Play
Services: Strategy, Services: Activation, Services: Content & Creative, Categories: Climate Action, Audiences: Brands
Mobilizing millions of fans to turn their passion for sports and entertainment into action for our ocean with Ocean Conservancy.
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EDF
Services: Strategy, Services: Activation, Categories: Climate Action, Categories: Olympism, Audiences: Brands
Activating EDF’s commitment to solving societal challenges through sports and establishing them as a sustainability leader in France.
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Spirit of Wipro Run
Services: Strategy, Services: Activation, Services: Content & Creative, Categories: Community, Audiences: Brands
Revitalizing and relaunching the annual Spirit of Wipro Run to engage employees and help local communities realize their ambitions.
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Ezra Frech
Services: Strategy, Services: Activation, Services: Partnerships, Categories: Disability Inclusion, Categories: Climate Action, Audiences: Athletes
Igniting Ezra Frech’s mission to normalize disability for a more inclusive world.
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Clervie Ngounoue
Services: Strategy, Services: Activation, Services: Partnerships, Categories: Disability Inclusion, Categories: Gender Equity, Categories: Climate Action, Audiences: Athletes
Matching Clervie Ngounoue’s athletic potential with purposeful impact.
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Nicolas Mahut
Services: Strategy, Services: Activation, Services: Partnerships, Categories: Gender Equity, Audiences: Athletes
Helping Nicolas Mahut use his platform to guarantee women's fundamental right to safety.
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Carel Ngounoue
Services: Strategy, Services: Activation, Services: Partnerships, Categories: Disability Inclusion, Categories: Gender Equity, Categories: Climate Action, Audiences: Athletes
Igniting Carel Ngounoue’s purpose as his promising athletic career grows.
Impact that speaks for itself
22%
62% of sports rights holders who invest in purpose report a direct revenue increase.¹
65%
65% of sports rights holders who prioritize social/environmental strategies see stronger fan engagement.²
11%
Rights holders with an authentic sustainability agenda can expect an 11% increase in sponsorship revenues.³
¹Nielsen, Sports Industry Group, & Think Beyond. (2025). The Sports Industry Report 2025.
²Nielsen, Sports Industry Group, & Think Beyond. (2025). The Sports Industry Report 2025.
³Nielsen. (2021). The Changing Value of Sponsorship: 2021 Sports Marketing Trends - Nielsen Sports.
Partners who lead
Let’s redefine what’s possible
Partner with us to create lasting value through purpose.