HARNESS THE POWER OF PURPOSE-LED SPORT
We help brands turn purpose into performance through strategies, partnerships, campaigns, and activations that build both business and impact.
Turning
purpose into
performance
We partner with purpose-driven brands to design and activate sports strategies that turn purpose into performance, building both brand value and positive change.
Turning
purpose into
performance
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Strategy
Designing purpose-led sport strategies that connect your purpose to your sports investments, including sponsorship, impact, brand, campaign, and employee engagement strategies.
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Ecosystem Building
Identifying, securing, and aligning the right mix of partners — from rights holders to nonprofits, talent, and media — to build a purpose-driven sport ecosystem that brings your strategy to life.
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Sponsorship Management
Leading sponsorship negotiation, structuring, and management to ensure the right partnerships are selected, activated, and deliver both commercial and impact value.
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Creative & Campaign Delivery
Delivering purpose-led campaigns, content, and experiences — from narrative and creative to production and events — that activate your ecosystem and deepen audience connection.
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Impact Program Development
Developing and delivering community and grassroots sport programs that unlock meaningful social impact and reinforce your brand’s purpose.
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Measurement & Reporting
Measuring commercial, cultural, and impact outcomes across all activities to demonstrate performance and guide continuous improvement.
“Brands that activate sport in a purposeful way build greater relevance, trust, and loyalty. They matter more.”
Andrew Wisniewski
Partner, Head of Activation & Operations
PURPOSE IN ACTION
See how we have helped global brands turn purpose into measurable impact and business outcomes, from major campaigns to grassroots activations.
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Sanofi
Services: Strategy, Services: Partnerships, Services: Activation, Categories: Disability Inclusion, Categories: Olympism, Audiences: Brands
Igniting Sanofi’s commitment to inclusion and engaging its global employees around the Olympic and Paralympic Games.
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The Adidas Breaking Barriers Project
Services: Strategy, Services: Activation, Services: Content & Creative, Services: Impact Programs, Categories: Gender Equity, Audiences: Brands
Bringing the adidas brand purpose to life to help make sport equal for women and girls.
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Protect Where We Play
Services: Strategy, Services: Activation, Services: Content & Creative, Categories: Climate Action, Audiences: Brands
Mobilizing millions of fans to turn their passion for sports and entertainment into action for our ocean with Ocean Conservancy.
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EDF
Services: Strategy, Services: Activation, Categories: Climate Action, Categories: Olympism, Audiences: Brands
Activating EDF’s commitment to solving societal challenges through sports and establishing them as a sustainability leader in France.
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Spirit of Wipro Run
Services: Strategy, Services: Activation, Services: Content & Creative, Categories: Community, Audiences: Brands
Revitalizing and relaunching the annual Spirit of Wipro Run to engage employees and help local communities realize their ambitions.
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UEFA
Services: Strategy, Services: Partnerships, Categories: Olympism, Categories: Climate Action, Audiences: Rights Holders
Integrating purpose into the Men’s National Team Football’s commercial offering.
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The International Olympic Committee
Services: Strategy, Services: Partnerships, Services: Measurement, Categories: Olympism, Categories: Climate Action, Audiences: Rights Holders
Putting purpose at the heart of the IOC’s commercial proposition.
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The National Football League (NFL)
Services: Strategy, Services: Impact Programs, Services: Rights Management, Categories: Climate Action, Audiences: Rights Holders
Quantifying the social impact of the NFL’s Salute to Service program.
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Rising Phoenix
Services: Strategy, Services: Activation, Services: Rights Management, Categories: Disability Inclusion, Audiences: Rights Holders
Developing a powerful commercial strategy for the release and activation of Harder Than You Think’s Emmy Award-winning documentary.
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E-Movement
Services: Strategy, Services: Impact Programs, Services: Rights Management, Categories: Climate Action, Audiences: Rights Holders
Enhancing the commercial value proposition of the Cape Town E-Prix with E-Movement.
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The Munster March
Services: Strategy, Services: Impact Programs, Services: Rights Management, Categories: Climate Action, Audiences: Rights Holders
Leveraging adidas’ partnership with Munster Rugby to engage fans in sustainable game-day transport.
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Ezra Frech
Services: Strategy, Services: Activation, Services: Partnerships, Categories: Disability Inclusion, Categories: Climate Action, Audiences: Athletes
Igniting Ezra Frech’s mission to normalize disability for a more inclusive world.
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Clervie Ngounoue
Services: Strategy, Services: Activation, Services: Partnerships, Categories: Disability Inclusion, Categories: Gender Equity, Categories: Climate Action, Audiences: Athletes
Matching Clervie Ngounoue’s athletic potential with purposeful impact.
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Carel Ngounoue
Services: Strategy, Services: Activation, Services: Partnerships, Categories: Disability Inclusion, Categories: Gender Equity, Categories: Climate Action, Audiences: Athletes
Igniting Carel Ngounoue’s purpose as his promising athletic career grows.
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Nicolas Mahut
Services: Strategy, Services: Activation, Services: Partnerships, Categories: Gender Equity, Audiences: Athletes
Helping Nicolas Mahut use his platform to guarantee women's fundamental right to safety.
Impact that speaks for itself
22%
Activations linked to social or environmental purpose drive 22% higher engagement on average.¹
58%
58% of brands report their purpose-led sponsorships perform better than traditional ones.²
68%
68% of fans positively view brands that collaborate on sports initiatives promoting social change.³
¹Lumency. (2025). Global Sponsorship Trends 2025 - Lumency
²17 Sport. (2022). Sport and Purpose: An Impactful Combination for Brands Looking to Thrive.
³Nielsen, Sports Industry Group, & Think Beyond. (2025). The Sports Industry Report 2025.
Brands that believe
READY TO ACTIVATE YOUR PURPOSE THROUGH SPORT?
Let’s make purpose your competitive edge.