EZRA FRECH
Igniting Ezra Frech’s mission to normalize disability for a more inclusive world.
Strategy
Activation
Partnerships
© IMAGO
THE STATE OF PLAY
Ezra Frech is a Paralympic athlete, motivational speaker, and ambassador for adaptive sports. He is spreading the message that being different isn’t just okay. It should be celebrated.
Ezra perfectly embodies what it means to use your power as an athlete to make a difference. He is the co-founder of Angel City Sports, executive producer and star of the Adaptive docuseries, and a two-time Paralympic gold medal winner in the high jump and 100m.
Ezra uses his platform to increase awareness around adaptive sports and heighten the platforms of para-athletes around the world. Through Angel City Sports, he works to provide free, year-round access to sports training and equipment for children and adults living with physical disabilities.
© Sanofi
OUR
MANAGEMENT
It was important for Ezra to find a partner who not only shared his values of making the world a better place through sports but also could help him articulate them.
We developed a long-term brand strategy for Ezra to expand his mission, amplify his impact, and ensure he is a compelling proposition for brand partners. Currently, we manage the logistics for all of his activities and appearances in fulfilment of his contractual obligations with his commercial partners.
17 sport’s role
Talent management
01
Long-term brand strategy
02
Contractual obligations and logistics
03
Paris 2024: Coordination and management of all speaking engagements and appearances
04
PARIS 2024: THE PARALYMPIC GAMES
In the build-up to Paris 2024, we negotiated partnerships for Ezra with Sanofi, Allianz Partners, Toyota, Icy Hot, Autodesk, P&G, Hugo Boss, and the Rising Phoenix documentary. This led to a full schedule of appearances to attend to in addition to competing in his events, including:
A panel discussion hosted by Harder Than You Think/Rising Phoenix in the Paralympic Village
An employee engagement event at Sanofi to celebrate Team Sanofi, the group of inspirational athletes that the company supported as part of its Paris 2024 partnership
Keynote discussion with Autodesk about innovative technology for Para athletes
Media interviews at USA House as part of the contingent of athletes representing Team USA
Media interviews arranged through Toyota
A P&G/Rising Phoenix function
© IMAGO
AIR LIQUIDE
We initiated a partnership between Ezra, Angel City Sports, and Air Liquide—a world leader in gases, technologies, and services for industry and healthcare—beginning in 2024. As part of this partnership, Air Liquide became an official sponsor of Angel City Sports, both financially and through volunteer service at various Angel City events.
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THE RESULTS
In 2025, we helped Ezra reach a new milestone for Para athletics when he became an official adidas athlete, turning his career from collegiate to professional and becoming one of the youngest adaptive athletes to sign with the brand. This partnership has since shone an even bigger spotlight on his mission to normalize disability in sports and beyond.
Ezra has already achieved immense success, both through his athletic career and purpose goals. And this champion’s star is only rising.
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“Partnering with 17 Sport has transformed my journey. Their commitment to impact goes beyond just the field; they stand behind my mission to normalize disability, creating a world where barriers are broken and opportunities are boundless. With their unwavering support, I’m able to focus on achieving success not only as an athlete but as an advocate, proving that with the right team, no goal is out of reach."
Ezra French,
Disability Advocate and Paralympic Champion