NICOLAS MAHUT
Helping Nicolas Mahut use his platform to guarantee women's fundamental right to safety.
Strategy
Activation
Partnerships
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THE STATE OF PLAY
With 42 titles, including five Grand Slam doubles titles, Nicolas Mahut is one of the most successful French tennis players in history. He was the world’s highest-ranked doubles player for 35 weeks in 2016 and is currently the most accomplished French tennis star in both singles and doubles.
Driven by his fierce commitment to women’s rights, Nicolas hopes to use his influence as an athlete to make a positive difference in the world. He is using his platform in the sports world to advocate for the prevention of gender-based violence.
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OUR MANAGEMENT
We drafted and delivered a purpose-led brand strategy around women’s rights, integrating Nicolas’ purpose into all communications, partnerships, and actions while expanding his network to take real action.
We then secured multiple partnerships for Nicolas, including with La Fondation des Femmes (The Women’s Foundation)—a national organization that provides financial, legal, and material assistance to local associations supporting women in need—and Rebond—an NGO working to protect children and prevent violence against minors in sport.
Additionally, we activated Nicolas’ sponsor community to support La Fondation des Femmes and Rebond. During Roland Garros BNP Paribas, these sponsors committed to making donations for each ATP point won by Nicolas.
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17 sport’s role
01
02
Talent management
Purposeful brand development
Partnership acquisition
03
THE RESULTS
We worked with Nicolas during Roland Garros, the Davis Cup, and his tournament in Angers. Notably, at Roland-Garros in 2023, 2024, and 2025, Nicolas wore The Women’s Foundation logo on his t-shirt. This made a powerful statement in a space that players typically monetize for brand visibility.
Nicolas is now partnered with Lacoste, Wilson, Kia, and Team Sanofi—the first group of Olympic and Paralympic athletes and committed advocates—all secured by our team. With the impact he’s already driving and his strong community, Nicolas’ ability to drive real change has a bright future.
€60k
IN DONATIONS
We have secured €60,000 in donations to The Women’s Foundation and Rebond.
100
women
We hosted 100 women from La Fondation des Femmes at Roland Garros in 2022.
300
CHILDREN
On Kids Day, Nicolas helped educate 300 children about violence in sports.