LEVERAGE YOUR BRAND PLATFORM WITH PURPOSE
We help athletes bring their purpose to life through their brand, voice, and partnerships, building deeper relevance that drives influence, commercial value, and long-term impact.
HOW WE
EMPOWER
ATHLETES TO LEAD
HOW WE
EMPOWER
ATHLETES TO LEAD
We create brand, communications, and commercial strategies that help athletes use purpose to strengthen their identity, connect with fans, and grow long-term commercial value.
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Brand Positioning
Defining a clear and distinctive purpose narrative that strengthens your market identity and commercial appeal.
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Commercial Strategy
Building a purpose-led commercial roadmap with target categories, outreach approach, and high-potential partner prospects.
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Communications and Content
Developing your content and communications strategies to amplify your voice and strengthen fan connection across media platforms.
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Purpose & Passions
Integrating your personal interests, passions, and off-field pursuits, from entrepreneurship to investment, into a cohesive personal brand strategy.
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Partnership Growth
Driving your commercial growth through authentic partnerships, sponsorships, licensing, and equity opportunities aligned with your purpose and market appeal.
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End-to-End Management
Supporting the end-to-end servicing of your commercial partnerships to maximise long-term brand, impact, and revenue potential.
“When athletes use their platforms for purpose, they inspire movements that outlast their careers.”
Fabien Paget,
Co-Founder, 17 Sport
Athletes in action
Discover how purpose-driven athletes are changing the game on and off the field.
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Ezra Frech
Services: Strategy, Services: Activation, Services: Partnerships, Categories: Disability Inclusion, Categories: Climate Action, Audiences: Athletes
Igniting Ezra Frech’s mission to normalize disability for a more inclusive world.
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Clervie Ngounoue
Services: Strategy, Services: Activation, Services: Partnerships, Categories: Disability Inclusion, Categories: Gender Equity, Categories: Climate Action, Audiences: Athletes
Matching Clervie Ngounoue’s athletic potential with purposeful impact.
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Nicolas Mahut
Services: Strategy, Services: Activation, Services: Partnerships, Categories: Gender Equity, Audiences: Athletes
Helping Nicolas Mahut use his platform to guarantee women's fundamental right to safety.
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Carel Ngounoue
Services: Strategy, Services: Activation, Services: Partnerships, Categories: Disability Inclusion, Categories: Gender Equity, Categories: Climate Action, Audiences: Athletes
Igniting Carel Ngounoue’s purpose as his promising athletic career grows.
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The adidas Breaking Barriers Project
Services: Strategy, Services: Activation, Services: Content & Creative, Services: Impact Programs, Categories: Gender Equity, Audiences: Brands
Bringing the adidas brand purpose to life to help make sport equal for women and girls.
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Sanofi
Services: Strategy, Services: Partnerships, Services: Activation, Categories: Disability Inclusion, Categories: Olympism, Audiences: Brands
Igniting Sanofi’s commitment to inclusion and engaging its global employees around the Olympic and Paralympic Games.
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Protect Where We Play
Services: Strategy, Services: Activation, Services: Content & Creative, Categories: Climate Action, Audiences: Brands
Mobilizing millions of fans to turn their passion for sports and entertainment into action for our ocean with Ocean Conservancy.
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EDF
Services: Strategy, Services: Activation, Categories: Climate Action, Categories: Olympism, Audiences: Brands
Activating EDF’s commitment to solving societal challenges through sports and establishing them as a sustainability leader in France.
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Spirit of Wipro Run
Services: Strategy, Services: Activation, Services: Content & Creative, Categories: Community, Audiences: Brands
Revitalizing and relaunching the annual Spirit of Wipro Run to engage employees and help local communities realize their ambitions.
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UEFA
Services: Strategy, Services: Partnerships, Categories: Olympism, Categories: Climate Action, Audiences: Rights Holders
Integrating purpose into the Men’s National Team Football’s commercial offering.
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The International Olympic Committee
Services: Strategy, Services: Partnerships, Services: Measurement, Categories: Olympism, Categories: Climate Action, Audiences: Rights Holders
Putting purpose at the heart of the IOC’s commercial proposition.
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The National Football League (NFL)
Services: Strategy, Services: Impact Programs, Services: Rights Management, Categories: Climate Action, Audiences: Rights Holders
Quantifying the social impact of the NFL’s Salute to Service program.
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Rising Phoenix
Services: Strategy, Services: Activation, Services: Rights Management, Categories: Disability Inclusion, Audiences: Rights Holders
Developing a powerful commercial strategy for the release and activation of Harder Than You Think’s Emmy Award-winning documentary.
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The Munster March
Services: Strategy, Services: Impact Programs, Services: Rights Management, Categories: Climate Action, Audiences: Rights Holders
Leveraging adidas’ partnership with Munster Rugby to engage fans in sustainable game-day transport.
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E-Movement
Services: Strategy, Services: Impact Programs, Services: Rights Management, Categories: Climate Action, Audiences: Rights Holders
Enhancing the commercial value proposition of the Cape Town E-Prix with E-Movement.
Impact that speaks for itself
2.5-3x
Purposeful athletes are 2.5 to 3x more likely to land high-value, long- term ambassador roles.¹
+7X
Authentic athlete partnerships can generate +7x times the return on investment of traditional marketing.²
+63%
Athlete advocacy posts generate +63% more engagement than other owned content.³
¹SportsPro's 50 Most Marketable. (2025). SportsPro's 50 Most Marketable Athletes.
²Savanta. (2024). Partner with a sports influencer to guarantee victory for your brand - Savanta.
³Nielsen. (2021). The Changing Value of Sponsorship: 2021 Sports Marketing Trends - Nielsen Sports.
Voices that inspire
Ready to build your legacy?
Join the athletes shaping a more purposeful future for sport.