We are 17 Sport
Using purpose to grow business, build relevance, and move the world forward through sport.
We started 17 Sport with one belief: sport has the power to move people and move the world forward.
Neill Duffy and Fabien Paget built 17 Sport to help brands, rights holders, athletes, and investors unlock that power, growing commercial performance while driving social and environmental progress.
As a Certified B Corporation, we live the values we champion. Purpose isn’t a promise. It’s our standard, our operating system, and our measure of success.
We’re here to shape what’s next, unlocking new value, new stories, and a new standard for sport.
Raising the
game with
purpose
Raising the
game with
purpose
Trusted by 30+ global partners to turn
purpose into performance.
OUR TEAM
A global team of strategists, storytellers, and changemakers united by a belief in sport’s power to drive positive impact. We work with a worldwide community of experts and partners, activating wherever you need us.
-
Neill [Duffy]
CEO and Co-Founder
Biography
With 30+ years of experience helping brands and sports properties maximize their return on investment, Neill embraces purpose as a key strategic business driver to deliver positive social, environmental, and business outcomes.
-
Fabien [Paget]
CEO and Co-Founder
Biography
On a mission to transform sport into a force for good, Fabien has over 15 years of experience enabling brands and athletes to drive business opportunities and positive impact.
-
Andrew [Wisniewski]
Partner, Head of Activation & Operations
Biography
With a background in purpose-driven strategy and activation, Andrew oversees the implementation of all of our work with our partners.
-
Georgie [Young]
Account Director
Biography
An experienced project manager with a passion for sports, Georgie brings client visions to life through meticulous attention to the creative and technical aspects of our work.
-
Raphaël [Ostré]
Account Director
Biography
Specializing in purpose-led sports activations, Raph designs and drives impactful strategies for brands including EDF, Sanofi, Harmonie Mutuelle, and Just Eat Takeaway.
-
Halina [Myers]
Head of Creative
Biography
Harnessing a multidisciplinary design and sustainability communications background, Halina leads our Creative Services to deliver impactful work for our clients and team.
-
Mike [Geddes]
17 Sport USA Vice President
Biography
Leading our practice in North America, Mike’s expertise spans a 20-year career—from FIFA World Cups, to Olympic Games, to being named the first 'Chief Purpose Officer' in American sports.
-
Laurent [Igolen]
Head of Finance and Administration
Biography
With a decade of experience in entrepreneurship, Laurent supports our team and purpose through our back office functions, including finance, HR, administration, legal, and IT.
-
Emma [Kennedy]
Impact and People Manager
Biography
Utilizing her background in communications and sport for development, Emma is responsible for ensuring we meet our commitments as a Certified B Corp and maintain a healthy team culture.
-
Alisar [Awwad]
Creative Director, Content & Experiences
Biography
Using her experience across creative, production, and strategy, Alisar leads our film, live experiences, and talent-led storytelling — taking projects from concept to delivery.
-
Liberty [Morris]
Senior Account Manager
Biography
Liberty uses her sport for development expertise — across partnerships, monitoring and evaluation, youth work, and gender equity — to ensure initiatives achieve measurable impact.
-
Elisa [Pezzatini]
Brand and Visual Designer
Biography
Elisa defines and develops brand and visual identity systems, translating strategy into distinctive creative concepts and driving their execution across digital and physical touchpoints.
-
Renée [Meurs]
Senior Account Manager
Biography
With a background in sports marketing, Renée's experience lies in purpose-led activations and supporting athletes to build their personal brands and become purpose-driven leaders.
-
Agnès [Conesa-Rouat]
Office Manager
Biography
Agnès handles our day-to-day operations with care and kindness, holding a deep love for sport and a commitment to helping others.
-
Antonio [Vizcaya Abdo]
Senior Account Manager
Biography
Antonio supports our team in designing purpose-led strategies that strengthen social impact while leading internal research and knowledge management to inform strategic decisions.
-
Alexia [Brenier]
Senior Athlete Manager
Biography
Along with managing our roster of committed 17 Sport athletes, Alexia builds purposeful athlete teams for our clients — including tailored strategy advisement and development.
-
Nathalie [Petzold]
Account Executive
Biography
With a passion for sustainability and gender equity in sports, Nathalie supports our clients in implementing impactful projects.
-
Jordan [Guard]
Founder and Managing Director of the Women's Sports Alliance
Biography
Jordan's experience as an international footballer has propelled her mission to pioneer the commercial growth of women's sport and women athletes around the world.
-
Tessa [Parker]
Junior Copywriter
Biography
Tessa is responsible for writing and editing copy across 17 Sport and client projects, developing impactful messaging for a variety of creative applications.
-
Kyle [Duffy]
Production Assistant
Biography
Kyle works on the Creative Services team to ensure that production-related projects and tasks move smoothly from ideation to implementation, and beyond.
-
Juliana [Marroquín]
Account Director
Biography
Juliana has worked across branding and retail in numerous countries, guided by her love for sport, culture, and well-designed experiences that leave a positive impact.
-
Christopher [Knight]
Head of Strategy
Biography
Chris works with brands, properties, and athletes to think bigger and more creatively about their ability to drive societal and environmental progress.
-
Kitty [Whitmarsh]
Planner & Operations Manager
Biography
With a background in operations leadership and systems optimization, Kitty supports the business through data-driven reporting, operational analysis, and process improvements.
-
Maggi [Broadbent]
Marketing Strategist
Biography
Maggi is responsible for marketing and communications for 17 Sport and the Women’s Sports Alliance, shaping strategy, positioning, and storytelling to drive brand growth and engagement.
-
Lucy [Trott]
Digital &Social Media Manager
Biography
Lucy manages social and digital marketing across 17 Sport and the Women’s Sports Alliance, leading content that grows audiences and strengthens cultural impact.
-
Vincent [Jobard]
Activation & Event Manager
Biography
Specialized in brand activation and events, Vincent supports purpose-driven projects at 17 Sport, using sport as a tool for positive change.
Investing in the ecosystem of sports
We believe meaningful progress in sport happens when we build it together.
-
Women’s Sports Alliance
A global community and advisory platform accelerating the growth of women’s sport by elevating athlete voices and brand partnerships.
-
SPX Purpose League
A global community bringing brands, agencies, and rights holders together to reimagine sponsorship as a driver of long-term value and impact.
Our Values
-
Passionate Responsibility
We embrace our responsibility to our own goals, our team’s goals, and our shared goals for the planet and society.
-
Constant Innovation
Acknowledging that the world is facing serious challenges to our future, we commit to rising to the task and seeking solutions.
-
Infinite Mindset
We are devoted to the pursuit of excellence in service of a just cause, daring to lead with no finish line.
-
Relentless Optimism
We strive to always look, think, and act one step ahead, valuing ‘outside the box’ thinking to change the game.
Join Our Team
We’re a global team driven by purpose, creativity, and impact. If you believe in the potential of sport to drive meaningful change, we would love to hear from you.