INSIGHTS THAT DRIVE IMPACT
Explore the latest thinking, reports, and updates on how purpose is transforming the world of sport and business.
Featured Insights
Ideas, interviews, and research from our experts at the intersection of purpose, performance, and sport.
Purpose Is The New
Performance
Driver In Sport
58%
of brands say their purpose-led sponsorships outperform traditional sponsorships.
91%
of brands report stronger brand perception from purpose-led sponsorship campaigns.
Our research
Explore our in-depth research on how to maximise your investment in sport and drive measurable business and social impact.
-
Sport and purpose
Discover the power of integrating purpose with sport—and why it drives results.
-
The regeneration revolution
Our series on how the sports industry can play an active role in addressing the climate crisis.
-
Sport and climate action
Examine how sports organizations can use their collective power to lead a sustainable future.
In the news
News, perspectives, and inspiration from across our global team. Filter by topic to explore insights that matter most to you.
Stay ahead of
the game
Get the latest insights on purpose-driven sport and business, straight to your inbox.
Our 2023-24 B Corp Impact Report
An open and honest update on the progress we have made, the challenges we have encountered, and our roadmap toward recertification.
Leading The Charge In Carbon Footprint Reduction
As part of the B Corp Certification, 17 Sport is actively dedicated to projects that reduce carbon emissions in the sports industry.
Sport and Purpose
This report confirms a core belief of 17 Sport: integrating purpose into a business has the power to transform and drive positive results.
Sport and Climate Action
This report examines how sport is being activated to combat climate change, why we must push harder, and how the industry can bring action to life.
17 Sport Is A B Corp!
We are proud to announce that 17 Sport is now a certified B Corporation!
Bigger Than Sports
In partnership with Zoomph, this report looks at how sports leagues, teams, and brands are driving change through social media.
An open and honest update on the progress we have made, the challenges we have encountered, and our roadmap toward recertification.