INSIGHTS THAT DRIVE IMPACT
Explore the latest thinking, reports, and updates on how purpose is transforming the world of sport and business.
Ideas, interviews, and research from our experts at the intersection of purpose, performance, and sport.
Featured Insights
Purpose Is The New
Performance
Driver In Sport
58%
of brands say their purpose-led sponsorships outperform traditional sponsorships.
91%
of brands report stronger brand perception from purpose-led sponsorship campaigns.
Our research
Explore our in-depth research on how to maximise your investment in sport and drive measurable business and social impact.
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Sport and purpose
Discover the power of integrating purpose with sport—and why it drives results.
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The regeneration revolution
Our series on how the sports industry can play an active role in addressing the climate crisis.
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Sport and climate action
Examine how sports organizations can use their collective power to lead a sustainable future.
In the news
News, perspectives, and inspiration from across our global team. Filter by topic to explore insights that matter most to you.
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the game
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Sports' Role In Preserving Our Oceans
Explore the transformative impact of sports on ocean health and climate crisis mitigation.
How Sports Step Up For Our Wild Spaces
From UK sports clubs prioritizing biodiversity to the All-Ireland Pollinator Plan, explore global initiatives for biodiversity and ecological renewal.
Sports' Approach To Revitalizing Land
Learn how sports facilities are prioritizing regenerative practices, embracing sustainability, and engaging communities for a greener future.
Sports Leading Forest Recovery Efforts
Delve into the powerful initiatives where the sports industry takes center stage in the fight against climate change through reforestation.
How Sports Are Calling For Accountability
Explore the power of sports to reshape climate action by challenging industry ethics and driving collaborative change.
Sports and Sustainable Energy
Uncover the latest in sports sustainability—from Formula 1's bio-fueled trucks to Galatasaray's solar power record.
Building Community Through Sports
Dive into the realm of sports-driven social and environmental change with initiatives that amplify voices, challenge inequities, and foster sustainability.
How Sports Promote Sustainable Food
Explore initiatives from football clubs, the Olympics, and FC Barcelona that are making an impact by merging sports with sustainable food.
Viewing Urban Life Through a Sports Lens
Discover how the sports industry is driving sustainable urban transformation, from eco-friendly stadiums to advocating for green city design.
Intersection of Regeneration and Sports
Discover practical examples, business benefits, and the pivotal role sports play in leading a sustainable revolution.
17 Sport, the first impact-led global sports marketing, advisory and investment firm, has been named on Fast Company’s prestigious list of the World’s Most Innovative Companies of 2026.