INSIGHTS THAT DRIVE IMPACT
Explore the latest thinking, reports, and updates on how purpose is transforming the world of sport and business.
Featured Insights
Ideas, interviews, and research from our experts at the intersection of purpose, performance, and sport.
Purpose Is The New
Performance
Driver In Sport
58%
of brands say their purpose-led sponsorships outperform traditional sponsorships.
91%
of brands report stronger brand perception from purpose-led sponsorship campaigns.
Our research
Explore our in-depth research on how to maximise your investment in sport and drive measurable business and social impact.
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Sport and purpose
Discover the power of integrating purpose with sport—and why it drives results.
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The regeneration revolution
Our series on how the sports industry can play an active role in addressing the climate crisis.
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Sport and climate action
Examine how sports organizations can use their collective power to lead a sustainable future.
In the news
News, perspectives, and inspiration from across our global team. Filter by topic to explore insights that matter most to you.
Stay ahead of
the game
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Sports Leading The Charge in Forest Restoration
Delve into the powerful initiatives where the sports industry takes center stage in the fight against climate change through reforestation.
17 Sport and Future Of Sport
Discover the power of purpose in sport with insights from the Future of Sport event, featuring Viva Technology and Global Sports Week.
Sport and Purpose
This report confirms a core belief of 17 Sport: integrating purpose into a business has the power to transform and drive positive results.
Driving Global Sports Change
We partnered with Global Sports Week to share initiatives and ideas from sports leaders and organizations around the world.
An open and honest update on the progress we have made, the challenges we have encountered, and our roadmap toward recertification.