INSIGHTS THAT DRIVE IMPACT
Explore the latest thinking, reports, and updates on how purpose is transforming the world of sport and business.
Ideas, interviews, and research from our experts at the intersection of purpose, performance, and sport.
Featured Insights
Purpose Is The New
Performance
Driver In Sport
58%
of brands say their purpose-led sponsorships outperform traditional sponsorships.
91%
of brands report stronger brand perception from purpose-led sponsorship campaigns.
Our research
Explore our in-depth research on how to maximise your investment in sport and drive measurable business and social impact.
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Sport and purpose
Discover the power of integrating purpose with sport—and why it drives results.
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The regeneration revolution
Our series on how the sports industry can play an active role in addressing the climate crisis.
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Sport and climate action
Examine how sports organizations can use their collective power to lead a sustainable future.
In the news
News, perspectives, and inspiration from across our global team. Filter by topic to explore insights that matter most to you.
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the game
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Mental Health And The Sports Industry
How businesses and brands can transform society through mental health interventions.
Sport And Biodiversity
Sport and the Preservation of Biodiversity - IUCN World Conservation Congress: 17 Sport Roundtable Recap
Olympic Legacy
Forging a lasting Olympic legacy: a call for purposeful responsibility and multilateral cooperation.
Bigger Than Sports
In partnership with Zoomph, this report looks at how sports leagues, teams, and brands are driving change through social media.
2021 GSW Social Booster
Officially re-launched at Global Sports Week, our three-month acceleration phase of the second Social Booster Program now begins.
17 Sport, the impact-led global sports marketing, advisory and investment firm, has been named on Fast Company’s prestigious list of the World’s Most Innovative Companies of 2026.