CASE STUDIES
E-MOVEMENT
ADVISORY | SPONSORSHIP | SUSTAINABILITY
17 Sport is excited to be working with E-Movement as they gear up to host the African continent’s first Formula E event.
THE
CHALLENGE
Climate change proves the greatest existential threat to our collective society. The sporting ecosystem is not immune to these consequences. Sport is also a significant contributor to the problem through infrastructure construction, fan and athlete travel and the massive amount of waste generated at events.
Placing sustainability at the heart of racing, Formula E is one sporting body seeking to make climate action the norm, not the exception. With the African continent’s first Formula E event coming to Cape Town in 2023, delivery partner and event host e-Movement has tasked 17 Sport to assist with designing a purpose-driven sponsorship strategy that will ensure the successful delivery of this awe-inspiring sporting event - and deliver for the planet.
THE FUTURE OF RACING
OUR
SOLUTION
Set to take place in February 2023, next year’s ABB FIA Formula E World Championship in Cape Town will expand and activate its vision of a cleaner, more sustainable future in Southern Africa and across the continent.
As e-Movement gears up to host the African continent’s first Formula E event, we have developed a purpose-led sponsorship strategy to enhance the commercial value proposition of the Cape Town E-Prix. We are engaging with potential partners on how this strategy can help to drive their business and impact aspirations around the green economy in the region whilst also gaining global brand recognition.
#POSITIVELYCHARGED
THE
IMPACT
There are a number of legacy programs planned to deliver positive impact beyond the event itself. Partners will be able to drive a purposeful message, and actively contribute to the following impact areas in the region:
E-MOBILITY ECOSYSTEM
The creation of an e-mobility ecosystem in the event precinct to drive awareness around the green economy.
SMART CITY INVESTMENT
The facilitation of smart city investment projects.
E-MOBILITY DESIGN
An inter-academic e-mobility design challenge to stimulate forward-thinking and locally relevant e-mobility solutions.
COMMUNITY OUTREACH
An outreach program benefiting local communities through the growth of e-mobility.
PROJECT TESTIMONIAL
“Working alongside 17 Sport, we have created a compelling value proposition around the Cape Town E-Prix and the E-Fest for like-minded purpose-driven brands who are looking to lead the way in facilitating the successful transition to a green economy in South Africa, and beyond.”
Iain Banner, E-Movement chair.
