EDF
Activating EDF’s commitment to solving societal challenges through sports and establishing them as a sustainability leader in France.
Strategy
Activation
Photo credit: © EDF
THE CHALLENGE
EDF has sponsored French sports for more than 30 years, promoting sport for all and generating awareness to change behavior around environmental issues as part of its carbon objectives.
EDF’s partnership with the Paris 2024 Olympic and Paralympic Games offered a unique opportunity for the organization to mobilize and engage an entire country on environmental responsibility and set an example to the rest of the world.
They needed our help to amplify their messaging and drive tangible impact for people and planet.
Photo credit: © EDF
OUR SOLUTION
We created a PR strategy to amplify EDF’s messaging around their Paris 2024 partnership, using this opportunity to build awareness and educate the public on how they can be more sustainable and inclusive.
In addition to providing 100% renewable electricity for Paris 2024—and making history by supplying an Olympic flame made from water and light rather than fuel—EDF’s team of athletes became faces of diversity, equity, and inclusion, inspiring a global audience.
Photo credit: © EDF
“Thank you for your contribution to the success of our activations and communications program around these Games. The quality of the relationships you maintained with the team, the EDF Team athletes, and our Press Office, your knowledge of our brand and its challenges, as well as your media relations, were decisive assets in our success. The results exceeded our objectives, and have earned us the thanks and congratulations of our management.”
Alexandre Boulleray,
Head of Sports Sponsorship, EDF
pARIS 2024:
TEAM EDF
We activated Team EDF, a group of 34 Olympic and Paralympic athletes chosen for their athletic abilities, team spirit, and willingness to expand their comfort zones. EDF supported these athletes throughout their journeys to and during Paris 2024, where they promoted messages of inclusion through a variety of disciplines and events.
In addition to Team EDF, we worked to promote in the media all interactive activations run by EDF at Club France and Le Pavillon EDF, which allowed the public to immerse themselves in the innovations EDF developed to meet the sustainability targets of the Games.
17 sport’s role
PR strategy and implementation
01
Team member selection and negotiation
02
Team EDF interview preparation
03
THE IMPACT
-
85
INTERVIEWS ORGANISED
AT CLUB FRANCE -
265
ARTICLES ACROSS TV, RADIO, PRINT AND WEB
-
92%
NATIONAL COVERAGE DRIVING SUSTAINABILITY AND INCLUSION
-
20+
JOURNALISTS ATTENDED
EDF MEDIA CONFERENCES