WHO
WE ARE
Inspiring and enabling the business of sports to do good and do well.
OUR
STORY
In 2020, our co-founders Neill Duffy and Fabien Paget united under their belief that the sports industry was far behind in its responsibility to drive positive impact for people and planet. They set out to realize and utilize the industry’s role to solve the world’s toughest challenges, merging their expertise in sports marketing and athlete management to create 17 Sport.
With a name inspired by the United Nations’ 17 Sustainable Development Goals—and to Goal 17 in particular—our organization has been driven by a profound belief in the power of partnerships to ignite systemic change since its very beginning.
Now primarily operating in Europe and the United States, we have built a global team of experts comprised of individuals who have been at the forefront of the purpose revolution in sports and business for the last 15 years.
our values
PASSIONATE
RESPONSIBILITY
We embrace our responsibility to our own goals, our team’s goals, and our shared goals for the planet and society.
RELENTLESS
OPTIMISM
Acknowledging that the world is facing serious challenges to our future, we commit to rising to the task and seeking solutions.
INFINITE
MINDSET
We are devoted to the pursuit of excellence in service of a just cause, daring to lead with no finish line.
CONSTANT
INNOVATION
We strive to always look, think, and act one step ahead, valuing ‘outside the box’ thinking to change the game.
Living our purpose
We bring our values to life throughout everything we do, from our work with our clients to our internal operations and partnerships.
B CORP
As a certified B Corporation™ since 2022, we’re part of a global community of businesses that meet high standards of social and environmental impact.
IMPACT REPORT
We embark on the road to B Corp recertification every year. Our latest impact report covers our progress and the challenges we’ve encountered on our journey.
THE PURPOSE COLLABORATIVE
Since the beginning of 17 Sport, we have worked with Carol Cone as part of the world’s first purpose-driven collective.
Use your business
to change the world
© adidas Breaking Barriers