
SPORT.
BUSINESS.
PURPOSE.
We are a global, impact-driven sports marketing and consulting firm with deep expertise in sports, business, and purpose.

YOUR TRANSFORMATIVE SPORTS AGENCY
We help pioneering brands, properties, and athletes activate their investment in sport through purpose-led strategies that drive meaningful business outcomes.
Consumers are demanding more from their favorite brands, properties, and athletes than ever before. Our business operates as a force for good, chasing only the highest levels of social and environmental performance so you can break through the noise and connect with your fans authentically.
The sports industry has the power to build a fairer, healthier, and more prosperous world for all.
Are you ready to get in the game?
© IMAGO
OUR
SERVICES
STRATEGY and MEASUREMENT
We create purpose-driven strategies to make our clients stand out, and keep standing out, in the sports landscape.
RIGHTS MANAGEMENT
We support rights holders and brands in maximizing the value of their sports sponsorships.
BRAND ACTIVATION
We design and deliver innovative campaigns, events, and activations to engage consumers and fans—online and offline.
ATHLETE ACTIVATION
We identify and manage teams for sports sponsorships and offer comprehensive services for purpose-driven athletes.
IMPACT PROGRAMS
We design and implement community programs to reinforce purpose and drive tangible impact.
OUR WORK
ADIDAS BREAKING BARRIERS
We provide strategy, implementation, SROI measurement, and creative services to deliver the adidas Breaking Barriers Project, a pan-European gender equity project.
PROTECT WHERE WE PLAY
We manage a multi-year initiative we created with Ocean Conservancy to mobilize millions of fans to turn their passion for sports, art, and music into action for our ocean.
CLERVIE AND CAREL NGOUNOUE
We represent Clervie and Carel Ngounoue, rising tennis stars and purposeful individuals, committed to inspiring others through their journey to the top.
WORKING
WITH
INSIGHTS
AND NEWS
OUR LATEST IMPACT REPORT
An honest update on our journey to B Corp recertification: progress, challenges, and the roadmap ahead.
REGENERATION IN SPORTS
How the sports industry can play an active role in ending the climate crisis by adopting a regenerative mindset.
17 SPORT AND CHANGENOW
Our work to create a pledge that will reduce carbon emissions in sports sponsorships.
